There are a number of ways a business can improve customer satisfaction online, but first you need to know what exactly to look out for.
Making a purchase can be completed in a matter of seconds due to the online revolution. It is now easy to shop from the comfort of your own home, as most companies offer an online service. The question is: “How can business take control of this upward trend of online spending?” • What does it take to stand out from the crowd? • How do you measure and improve? Inside Retail published an article in August 2018 looking into a recent SLI Systems report, showing the growth of online revenue. The article said, “Ninety-one per cent of retailers expect online revenue growth this year and are focusing on personalisation, mobile and customer experience.” There is no denying the potential in the online retail space. The article continued discussing the key areas of online retail: “Online revenues are increasing, but it takes a focus on the shoppers experience and the myriad ways people find your brand and connect with your products to make it happen.” There are obvious ways to make a website successful: • Great design • Ease of use • Personalisation Customer experience is key element to growing online revenue. But, how do you measure success (from a customer perspective) other than through sales revenue, in an unbiased manner? That’s where we can help. HOED Research provides customisable solutions that can measure the customer experience, in many different formats. If you would like to know more about mystery shopping and how it can help your business, please email firstname.lastname@example.org or call 0800 164 470.