Turn your customers into advocates with Hoed Research.

We are HOED Research and we work with hundreds of well-known clients from all over the world; from local start-ups to international supergiants. We have assisted them all. With a professional field force covering all major demographics and locations throughout New Zealand, HOED Research is able to provide tailored solutions to meet the needs of your business. We can assist with tactical decision making, customer journey mapping and the setting of core KPIs, KRAs or OKRs. Our services are supported by home grown state of the art systems, supported by online dashboards, enabling easy access to data and detailed reporting. Following are examples of services offered by HOED Research.

Hoed Mystery Shopper

Mystery Shopping

Mystery Shopping is a tool used to measure quality of service in the retail industry, or to gather specific information about products and services.
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Hoed Compliance

Audit & Compliance

Regulatory compliance audits ensure businesses are aware they have to comply to relevant laws, company policies and standards, and regulations.
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Hoed Consumer

Consumer Insights

This is the interpretation of trends in human behaviours, using the data to increase effectiveness of a product or service from a consumer standpoint.

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Hoed Price Integrity

Price Integrity

Understanding if your business is displaying the correct pricing and comparing this pricing to your competitors enables you to adjust your own pricing to be more competitive.
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Hoed Training and Coaching

Training & Coaching

HOED Research provides a unique ‘blend’ of training and coaching. Our approach is to customise a tested methodology to suit your business requirements.
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Hoed Merchandising

Merchandising

Merchandising is the activity of promoting the sale of goods, especially by their presentation. If done well, it can bring additional benefits and profitability to your business.
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Hoed Focus Groups

Focus Groups

HOED Research can help businesses test out ideas, collate customer feedback on a new product, service or concept and assess the opinions of consumers.
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Hoed Vigil Engage

Vigil Engage

VIGIL Engage using OKRs is a simple yet very effective interactive ‘forecast’ and ‘goal setting’ service, designed to create alignment and engagement around measurable goals.
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Hoed Competitor Research

Competitor Research

Knowing what your competitors are doing, how they’re selling, and why people are choosing them over you, is key to determining how you’ll focus your own marketing activity and budgets.
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Hoed Health and Safety

Health & Safety Audits

Health and Safety training is important, however measuring its effectiveness can prove difficult. It’s also essential you measure whether this training is understood and embedded.
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Hoed Good Hygiene Standards

Good Hygiene

All workplace environments need to be hygienic and safe. This applies to all businesses, not just workplaces involved in the handling of food and personal products.
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Hoed Onboarding Reviews

Onboarding Reviews

You’ve brought in a new team member, settled them in, and they’re working with you. But how do they really feel about the role, the company and their future with you?
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Hoed Exit Interviews

Exit Interviews

There is a clarity that comes from someone who has begun to disconnect from the work they have done for you, as they look forward to their next step.
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Hoed Loss Prevention

Loss Prevention

Help prevent stock loss, and improve security with a HOED Loss Prevention Audit, and recommendations to protect your stock and assets.
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Hoed Online Visibility

Online Visibility

Let HOED Research provide detailed reporting on your online processes and communication. In many cases this is an area that remains ‘out of sight’ and therefore ‘out of mind’.
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Hoed Click & Collect/Delivery

Click & Collect

Measure the opportunity to ‘upsell’ when the customer comes in to collect their purchase. On time, as promised for both Collect and Deliver, is everything.
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Hoed Customer Journey

Customer Journey

Customer journey and how customers interact with your business directly and indirectly is critical in driving improved value, repeat business and longevity of relationship.
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