Hoed Focus Groups

A focus group is a gathering of deliberately selected people who partake in a planned discussion intended to provoke consumer perceptions about a topic, or an area of interest in an impartial environment.

HOED Research can help businesses test out ideas, collate customer feedback on a new product, service or concept and assess the opinions of consumers.

Generally, a group of 6-8 people are selected to take part to ensure a good mix of individuals represent the target audience for the project. Each person in the group is encouraged to participate in the discussion which can be pre-planned and facilitated by HOED Research.

Before running the focus group, HOED Research can design a discussion guide, or a questionnaire to ensure the participants cover topics which are of interest to the client.

Focus groups tend to last around 1-2 hours and include refreshments, and sometimes giveaways, which are provided by the client.


To find out more, please contact the Hoed team to discuss your business requirements.


There are a variety of other services offered by Hoed Research, see below for examples:

  • Location Assessments (FTF) – covert face-to-face surveys
  • Audit & Compliance Checks – overt or covert assessments
  • Notified Assessments – overt measure of training success
  • Consumer Insights – product sales evaluation
  • Customer roleplay – for training purposes
  • BTB Insights – instore offering / promotional monies well spent
  • Merchandising – instore displays and merchandising
  • Telephone Surveys – customer experience
  • Web / Email Surveys – ease of use / response
  • Online Purchase – ease of use through to payment & delivery
  • Click & Collect – online purchase and store collection
  • Exit Interviews – visiting customer feedback
  • Net Promoter Score (NPS) – brand health check
  • BTB – Customer Experience Surveys – online via dashboard
  • Price Integrity – own or competitor pricing
  • Video Surveys – use of hidden video camera with audio
  • Audio Surveys – use of hidden audio recorders
  • Customer / Consumer roleplay – assist with training modules
  • Competitor Comparison Surveys – measuring the competition
  • Reveal Surveys – reveals for promotional purposes
  • Employee Satisfaction – direct feedback
  • Health & Safety – measuring compliance
  • Post Induction Surveys – measuring on-boarding success
  • Franchise Compliance Surveys – meeting required standards
  • Parallel Importing Surveys – illegal / copy product sales
  • Liquor, Tobacco & Gambling Compliance – standards & age restrictions
  • Loss Prevention Surveys – shrinkage appraisal
  • Best Shop Surveys – single brand or group competition
  • Real-time Customer Feedback – using Vigil Immediate

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