HOED Competitor Research Surveys

“If you know the enemy and know yourself, you need not fear the result of a hundred battles” – Sun Tsu

We’d never advocate going to war against your competitors! However, knowing what they are doing, how they are selling, and why people are choosing them over you, is key to determining how you’ll focus your own marketing activity and budgets.

Competitor research surveys are an essential part of your marketing strategy. It’s also almost always best outsourced, as an external team will have less bias, and will uncover areas, and information you may not have considered.

If you want to get in-depth insights and reporting on their activity, product offers, pricing, specials, technical knowledge, and what they’re saying about you, we’re ready to help.

Don’t make assumptions or ignore them. Find out what’s happening on the other side of the fence.


To find out more, please contact the Hoed team to discuss your business requirements.


There are a variety of other services offered by Hoed Research, see below for examples:

  • Location Assessments (FTF) – covert face-to-face surveys
  • Audit & Compliance Checks – overt or covert assessments
  • Notified Assessments – overt measure of training success
  • Consumer Insights – product sales evaluation
  • Customer roleplay – for training purposes
  • BTB Insights – instore offering / promotional monies well spent
  • Merchandising – instore displays and merchandising
  • Telephone Surveys – customer experience
  • Web / Email Surveys – ease of use / response
  • Online Purchase – ease of use through to payment & delivery
  • Click & Collect – online purchase and store collection
  • Exit Interviews – visiting customer feedback
  • Net Promoter Score (NPS) – brand health check
  • BTB – Customer Experience Surveys – online via dashboard
  • Price Integrity – own or competitor pricing
  • Video Surveys – use of hidden video camera with audio
  • Audio Surveys – use of hidden audio recorders
  • Customer / Consumer roleplay – assist with training modules
  • Competitor Comparison Surveys – measuring the competition
  • Reveal Surveys – reveals for promotional purposes
  • Employee Satisfaction – direct feedback
  • Health & Safety – measuring compliance
  • Post Induction Surveys – measuring on-boarding success
  • Franchise Compliance Surveys – meeting required standards
  • Parallel Importing Surveys – illegal / copy product sales
  • Liquor, Tobacco & Gambling Compliance – standards & age restrictions
  • Loss Prevention Surveys – shrinkage appraisal
  • Best Shop Surveys – single brand or group competition
  • Real-time Customer Feedback – using Vigil Immediate
  • Vigil Engage with OKRs

Return to All Services