Hoed Price Integrity

Price integrity and competitor pricing is an important part of any businesses make up. Understanding if your business is displaying the correct pricing and comparing this pricing to your competitors enables you to adjust your own pricing to be more competitive. Hoed Research offers an extensive, tried and tested Price Integrity programme that many businesses currently utilise. Maintaining reasonable pricing is an important aspect of being a legitimate and reputable brand. Our extensive database of evaluators can check locations across New Zealand; there is no price too far for us to check. Consumers have a predisposition to deal with brands that constantly check the integrity of their pricing.

As a business that is committed to maintaining New Zealand’s desire for ‘fair business,’ HOED Research offers tailor made solutions to consistently check prices and provide high-level reporting that brands can use to track ‘front-of-house’ price changes.


To find out more, please contact the Hoed team to discuss your business requirements.


There are a variety of other services offered by Hoed Research, see below for examples:

  • Location Assessments (FTF) – covert face-to-face surveys
  • Audit & Compliance Checks – overt or covert assessments
  • Notified Assessments – overt measure of training success
  • Consumer Insights – product sales evaluation
  • Customer roleplay – for training purposes
  • BTB Insights – instore offering / promotional monies well spent
  • Merchandising – instore displays and merchandising
  • Telephone Surveys – customer experience
  • Web / Email Surveys – ease of use / response
  • Online Purchase – ease of use through to payment & delivery
  • Click & Collect – online purchase and store collection
  • Exit Interviews – visiting customer feedback
  • Net Promoter Score (NPS) – brand health check
  • BTB – Customer Experience Surveys – online via dashboard
  • Price Integrity – own or competitor pricing
  • Video Surveys – use of hidden video camera with audio
  • Audio Surveys – use of hidden audio recorders
  • Customer / Consumer roleplay – assist with training modules
  • Competitor Comparison Surveys – measuring the competition
  • Reveal Surveys – reveals for promotional purposes
  • Employee Satisfaction – direct feedback
  • Health & Safety – measuring compliance
  • Post Induction Surveys – measuring on-boarding success
  • Franchise Compliance Surveys – meeting required standards
  • Parallel Importing Surveys – illegal / copy product sales
  • Liquor, Tobacco & Gambling Compliance – standards & age restrictions
  • Loss Prevention Surveys – shrinkage appraisal
  • Best Shop Surveys – single brand or group competition
  • Real-time Customer Feedback – using Vigil Immediate

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