“If you know the enemy and know yourself, you need not fear the result of a hundred battles”
– Sun Tsu
We’d never advocate going to war against your competitors! However, knowing what they are doing, how they are selling, and why people are choosing them over you, is key to determining how you’ll focus your own marketing activity and budgets.
Competitor research surveys are an essential part of your marketing strategy. It’s also almost always best outsourced, as an external team will have less bias, and will uncover areas, and information you may not have considered.
If you want to get in-depth insights and reporting on their activity, product offers, pricing, specials, technical knowledge, and what they’re saying about you, we’re ready to help.
Don’t make assumptions or ignore them. Find out what’s happening on the other side of the fence.