Hoed Merchandising

Merchandising is the activity of promoting the sale of goods, especially by their presentation in retail outlets. If done well, it can bring additional benefits and profitability to your business.

Our merchandising service draws on the skills of the multitude of skilled evaluators HOED contracts nationwide. We have coverage in all cities and towns across the country, that are available at any time. The team can update or install in-store promotions, provide free samples at various locations, product demonstrations around New Zealand, place shelf talkers, introduce special offers into the market, and utilise other point-of-sale methods. With this service there is extensive planning required as no two customers are the same.

With our extensive coverage HOED Research can offer a wide range of merchandising services, from uniquely tailored retail plans to standard – regular Merchandising. Use our expertise and professional experience to promote more sales and a better customer experience.

To find out more, please contact the Hoed team to discuss your business requirements.

There are a variety of other services offered by Hoed Research, see below for examples:

  • Location Assessments (FTF) – covert face-to-face surveys
  • Audit & Compliance Checks – overt or covert assessments
  • Notified Assessments – overt measure of training success
  • Consumer Insights – product sales evaluation
  • Customer roleplay – for training purposes
  • BTB Insights – instore offering / promotional monies well spent
  • Merchandising – instore displays and merchandising
  • Telephone Surveys – customer experience
  • Web / Email Surveys – ease of use / response
  • Online Purchase – ease of use through to payment & delivery
  • Click & Collect – online purchase and store collection
  • Exit Interviews – visiting customer feedback
  • Net Promoter Score (NPS) – brand health check
  • BTB – Customer Experience Surveys – online via dashboard
  • Price Integrity – own or competitor pricing
  • Video Surveys – use of hidden video camera with audio
  • Audio Surveys – use of hidden audio recorders
  • Customer / Consumer roleplay – assist with training modules
  • Competitor Comparison Surveys – measuring the competition
  • Reveal Surveys – reveals for promotional purposes
  • Employee Satisfaction – direct feedback
  • Health & Safety – measuring compliance
  • Post Induction Surveys – measuring on-boarding success
  • Franchise Compliance Surveys – meeting required standards
  • Parallel Importing Surveys – illegal / copy product sales
  • Liquor, Tobacco & Gambling Compliance – standards & age restrictions
  • Loss Prevention Surveys – shrinkage appraisal
  • Best Shop Surveys – single brand or group competition
  • Real-time Customer Feedback – using Vigil Immediate
  • Vigil Engage with OKRs

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