Many brands focus heavily on uncovering new experience data from current and prospective customers. But companies also need to consider an often-overlooked source of new data: employees.
Employees can offer businesses a great deal of new data. Companies can find new and valuable sources of data by surveying (listening) to all employees and obtaining multiple takes on the organisation. Then customer service teams and business managers can use that information to fix processes and make improvements that contribute to an improved customer experience.
An employee’s brand experience directly impacts their productivity, brand advocacy and many other factors. Measure onboarding progress and conduct employee exit interviews.
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