Here are six things about retail you may not have known:

  1. People spend 2.3 seconds on in-store brand decisions.
  2. Just over 90% of shoppers make unplanned purchases.
  3. About 70% of shoppers say they responded to end-of-aisle signage.
  4. Only about 25% off customers walk past halfway in the typical specialty store.
  5. Sales can increase by1.3% when dwell time increases by 1%.
  6. Most women (86%) look at price tags – less so than men. (I don’t know the exact percentage.)

(Stats from an industry research project by Miller Zell cited here.)