Hoed Consumer

Consumer insights is the interpretation of trends in human behaviours, using the data to increase effectiveness of a product or service from a consumer standpoint. Hoed Research also uses the same principle to obtain insights for the manufacturer, supplier or reseller.

Increase your Product or Service effectiveness against the competition. Understanding human psychology in terms of consumer behaviour should be outsourced to a professional company. HOED Research employs high-level insight auditors to explore the customer journey, product presentation, the sales process offered, and product recommended. This service focuses on a given group of products or services, and their competitors, providing useful insights into the benefits of purchasing one product or service over another. Are sales teams on incentives? Thus, promoting one product or service over another, to the detriment of promotional monies spent by the provider, supplier or manufacturer. What are they saying about your product or service?

The data collected in a ‘Consumer Insights’ package contains valuable information from a sales and recommendation point of view. For example, the culture of a brand and what it currently sells itself as. Businesses utilize this service to tailor what they currently offer to produce more sales and higher conversion rates.


To find out more, please contact the Hoed team to discuss your business requirements.


There are a variety of other services offered by Hoed Research, see below for examples:

  • Location Assessments (FTF) – covert face-to-face surveys
  • Audit & Compliance Checks – overt or covert assessments
  • Notified Assessments – overt measure of training success
  • Consumer Insights – product sales evaluation
  • Customer roleplay – for training purposes
  • BTB Insights – instore offering / promotional monies well spent
  • Merchandising – instore displays and merchandising
  • Telephone Surveys – customer experience
  • Web / Email Surveys – ease of use / response
  • Online Purchase – ease of use through to payment & delivery
  • Click & Collect – online purchase and store collection
  • Exit Interviews – visiting customer feedback
  • Net Promoter Score (NPS) – brand health check
  • BTB – Customer Experience Surveys – online via dashboard
  • Price Integrity – own or competitor pricing
  • Video Surveys – use of hidden video camera with audio
  • Audio Surveys – use of hidden audio recorders
  • Customer / Consumer roleplay – assist with training modules
  • Competitor Comparison Surveys – measuring the competition
  • Reveal Surveys – reveals for promotional purposes
  • Employee Satisfaction – direct feedback
  • Health & Safety – measuring compliance
  • Post Induction Surveys – measuring on-boarding success
  • Franchise Compliance Surveys – meeting required standards
  • Parallel Importing Surveys – illegal / copy product sales
  • Liquor, Tobacco & Gambling Compliance – standards & age restrictions
  • Loss Prevention Surveys – shrinkage appraisal
  • Best Shop Surveys – single brand or group competition
  • Real-time Customer Feedback – using Vigil Immediate

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