Closing the Customer Experience loop requires regular testing and ‘fixing’ the root cause of any broken customer experiences. Regular testing will often highlight issues that companies don’t know are occurring. Test solutions and improvements before rolling them out to actual customers (covert or overt).
Close the loop by making your broader customer base aware of the updated or redesigned experience, thus remaining current and relevant.
Why wait for complaints or negative feedback before making corrections when you can have a Customer Experience program in place, that regularly monitors and provides actionable outcomes.
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