Digital Marketing Services

Hoed Research offers a comprehensive range of services to enhance your business’s digital presence and marketing efforts. Here’s how we can assist you: Our team’s extensive experience with various clients allows us to offer valuable insights and practical solutions. We work on an hourly rate, so let’s connect and discuss how we can best support your[…]

Keeping The Human Interaction

In today’s digital age, the world has embraced technology like never before. While digital solutions have enabled speedier transactions and deliverables, they cannot fully replicate the personality, nuanced conversation, or rapport shared during an exchange between two human beings. The world is crying out for people to interact with and service our needs in the[…]

New Reporting Dashboard!

The Hoed Research team are excited to introduce you to our new online capability. In January 2024 we are launching an enhanced database with vastly improved dashboard access and reporting options. The old system will be switched off in late December 2023 and any reporting requirements in January 2024 will be via the new system.[…]

Extraordinary Results

Hi All At Hoed Research we have been busy. This week we launched a fantastic new website ( and are in the finishing stages of a new state-of-the-art database to drive and support our suite of CX products and services, due to go live before Christmas. We provide many great service options and have a[…]

Keeping Score with CRM

An alternative to utilizing the well-known NPS (Net Promoter Score), a linear numeric scale to track and receive customer feedback, is the use of an internal CRM Score, using a 1 to 5 response scale. The classic ‘Likert scale’ has participants agree or disagree (or approve/disapprove).  What is a CRM Score? A CRM (Customer Relationship[…]