Author Archives: identifymarketing

Customer Experiences Series – Case Study One

Case study one, showcasing how to evaluate customer experiences. In today’s consumer age, it is important to consider the ‘customer journey’ when attempting to maximise business success. Many companies allocate massive budgets to ‘re-branding’ and ‘marketing,’ but few consider third-party insights. Gaining a non-biased, objective, viewpoint on store processes, service delivery and functions is invaluable.[…]