Bespoke and Flexible
You might be looking to monitor compliance, drive performance improvement or gather insight into the customer experience. We can offer many different types of mystery shopping and customer experience assessments to assess a range of touchpoints.
Our bespoke and flexible approach means that wherever a customer experience exists and through whatever channel, we can put a programme in place to meet a wide range of objectives. We have over 28 years’ of experience doing so!
Face to Face
Physical Visit Assessments
Mystery Shoppers can pre-book visits where required and visit their allocated location. They then carry out an assessment based on your objectives.
Our mystery shoppers meet a huge range of demographics, enabling us to match your typical customer profile and provide more in-depth feedback as a result.Return to top
We can monitor:
- Team member appearance and performance.
- Response to specific enquiries or action.
- Security protocols.
- Premises appearance and available facilities.
- Stock display, availability and prices.
- Nationwide Mystery Shopper database
To further aid feedback and coaching, we can also audio record assessments, which enables you to listen to/watch the experience and decide yourself whether the experience meets the standard you expect.Return to top
We can monitor:
- Professional panel of audio evaluators.
- National coverage.
- State of the art covert recording equipment.
- Great for training teams on best practice.
Mystery shoppers can call portraying particular scenarios to determine not only whether phones are being answered in accordance with company standards, but also to measure the quality of the interaction.Return to top
- Customer service lines
- Complaints lines
- Sales teams
- Individual Branches
We’re also able to assess calls that have already been recorded on your own recording system. Once recordings are listened to, they are then scored against a set of agreed criteria.
Calls can be recorded to assist with feedback and employee coaching.Return to top
Other measures include:
- Response times.
- Enquiry handling.
- Transfer skills.
- Rapport building & information provided.
- Sales process and techniques.
Much time and money is spent on moving customers through the journey from awareness all the way to becoming brand advocates.
It’s frustrating for customers if they’re not receiving the response in the way they would expect so it’s really important that teams responsible for customer service through social media, don’t let customers down or allow them to fall out of the funnel.
Mystery shoppers write comments on your posts across any social media site or app to see how quickly they are responded to, allowing you to assess the speed and quality of response.
They can make social media enquiries to the contact team and track response times, content of replies and the complete customer experience.Return to top
- Social media accounts
- Submitted posts and responses
- Ease of navigation
- Identify common issues
Responses to Direct or Private Messages
We will arrange for mystery shoppers to send messages or DMs to your company pages or accounts to assess:
- The speed of response
- Quality of information provided
- Query resolution
The shoppers can take screenshots of their screens whilst doing so and provide the footage for you to review.Return to top
- Automated or in-person
Trained website assessors can provide valuable insight into what is often the first interaction customers have.
Certified website assessors and/or mystery shoppers are given tasks, and navigate the website or mobile app/page whilst recording the screen to enable the viewer to monitor their progress.Return to top
- Ease of navigation
- Information availability
- Response times
- Enquiry handling
- Purchase process
- Availability of products
- Usability of web page/app/mobile view
- Chatbots / Live chat
Mystery shoppers can make email or web form enquiries to the contact team and track response times, content of replies and the complete customer experience.
We can arrange for emails/enquiries to be sent from business email addresses if business to business is required.Return to top
- Timeliness of replies
- Content of replies
- Professionalism & communication skills
- Information accuracy and depth
- Friendliness and rapport building
- Next steps explained
- Follow up offered
The shoppers provide screenshots of their interactions to support their feedback as well as copies of any materials they are sent in response to their enquiries.
Get in touch with us
Interested in how we can help your company achieve its goals. Send us your contact details and a little information and we’ll be in touch.
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