The customer ‘experience’ landscape has certainly evolved over the past few months, you cannot simply ‘set and forget it’. Measure and understand the customer journey and overcome the short-sighted and ‘reactive’ nature of customer feedback surveys.
Some 85% of customer opinions shared with brands is by taking Surveys post a visit or experience.
Why wait for complaints or negative feedback before making corrections. Know your business inside out by having a Customer Experience program in place, that regularly monitors and provides actionable outcomes.
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