Your Insights Partner

Together we make it easy…

Hoed Research is a Customer Experience Management (CEM) company which has been operating for more than 28 years, with a trained and active field force conducting many thousands of surveys and audits annually. Hoed Research provides CX Insights, Mystery Shopping (Qualitative & Quantitative), Compliance Audits, Loss Prevention, Competitor Analysis, and much more, customised and tailored to your needs.

We have a national field team comprising of several thousand Evaluators, Surveyors, Auditors, Mystery Shoppers’, Price Checkers, etc, covering all major demographics and operating across multiple industries. We work with hundreds of well-known clients, from local start-ups to international super giants and Hoed Research has a great association with some of the world’s biggest international Research companies, regularly completing projects in New Zealand and Australia on their behalf.

We are passionate about delivering actionable insights for our customers no matter what their size. We don’t just supply data or tick-boxing exercises; our aim is to provide a programme that drives positive behaviours. We work with you and your team to interpret the results and outline actions to enable your business to continuously improve.

Hoed’s points of difference in the Customer Experience Management field include:

  • We’ve been going for over 28 years!
  • Hoed Research has a large database of active Evaluators, Auditors, Price Checkers and Mystery Shoppers located across New Zealand and Australia.
  • Our ability to cover a wide range of demographics to match your typical customer.
  • We provide a bespoke programme design every time (customised to deliver against your requirements).
  • We offer competitive pricing
  • We share our experiences and expertise honed over many years.
  • The Program is flexible to amendments and changes to meet evolving requirements and objectives.
  • Questionnaires are objective and tailor made to a client’s specific standards.
  • We can service your requirements across both Australia and New Zealand nationally
  • We provide online platforms and remote reporting to mobile or desktop.

Our Team Values

Exceed Expectations

Build trust – deliver value


Take ownership by taking responsibility


Treat others as you wish to be treated

Open Communication

Listen and assist

Happiness & Humour

A laugh and a smile make it all worthwhile


Recognise and appreciate the efforts of others


We are one team

Get in touch with us

General Enquiry

Interested in how we can help your company achieve its goals. Send us your contact details and a little information and we’ll be in touch.

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