Anticipate, don’t just ask for customer feedback!29 October 2020
The customer ‘experience’ landscape has certainly evolved over the past few months, you cannot simply ‘set and forget it’. Measure and understand the customer journey and overcome the short-sighted and ‘reactive’ nature of customer feedback surveys.
Some 85% of customer opinions shared with brands is by taking Surveys post a visit or experience.
Why wait for complaints or negative feedback before making corrections. Know your business inside out by having a Customer Experience program in place, that regularly monitors and provides actionable outcomes.
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