Monthly Archives: July 2018

Customer Experiences Series – Case Study Two

27 July 2018

Case study from the CEO of HOED Research, who visited a local homeware store. “Just because people understand what to do, doesn’t ensure that they will actually do it – Marshall Goldsmith” The following account is from a senior manager… Read more

Customer Experiences Series – Case Study One

13 July 2018

Case study one, showcasing how to evaluate customer experiences. In today’s consumer age, it is important to consider the ‘customer journey’ when attempting to maximise business success. Many companies allocate massive budgets to ‘re-branding’ and ‘marketing,’ but few consider third-party… Read more