Monthly Archives: July 2018
Customer Experiences Series – Case Study Two
27 July 2018Case study from the CEO of HOED Research, who visited a local homeware store. “Just because people understand what to do, doesn’t ensure that they will actually do it – Marshall Goldsmith” The following account is from a senior manager… Read more
Customer Experiences Series – Case Study One
13 July 2018Case study one, showcasing how to evaluate customer experiences. In today’s consumer age, it is important to consider the ‘customer journey’ when attempting to maximise business success. Many companies allocate massive budgets to ‘re-branding’ and ‘marketing,’ but few consider third-party… Read more
Go beyond measuring customer satisfaction to changing the game at the same time.